FORMAT: 4:5 vertical hyper-commercial anti-dandruff shampoo campaign poster, ultra-high resolution (8K), global billboard + social media advertising ready Style: modern FMCG sports campaign × cooling technology advertising × bold commercial graphic design × premium product photography 🧠 CORE IDEA: COOL THAT HITS INSTANTLY. A campaign designed around cooling freshness, active confidence, and visible scalp energy. Everything in the composition reacts to the cooling effect. 🎬 MASTER COMPOSITION: BACKGROUND: Deep electric-blue studio environment Layered with: - icy gradient transitions - cooling airflow streaks - frozen mist textures - glossy blue reflections - repeated typography overlays - subtle liquid wave distortions The atmosphere should feel: cold, active, high-performance, commercially powerful. L 👤 MODEL: Modern athletic male model Expression: fresh, focused, confident Pose: dynamic upward head motion as if feeling an instant cooling rush Hair: thick textured hair slightly lifted upward by cooling airflow Wardrobe: minimal white + navy athletic styling Skin: fresh post-workout glow clean premium grooming look 💥 VISUAL ENERGY: Cooling airflow explodes through the composition. Around the head and hair: - frozen vapor ribbons - icy motion streaks - cool mist arcs - airflow distortion waves - suspended water particles The cooling flow moves diagonally across frame, physically interacting with: - typography - layout blocks - product placement Feels: scientific, sporty, premium, commercially exaggerated. 🧴 PRODUCT HERO: [Head & Shoulders](chatgpt://generic-entity?number=0) Cool Menthol bottle Placement: foreground lower-right Angle: perfect 3/4 hero perspective Bottle details: - hyper-clean white reflections - metallic blue highlights - realistic water condensation - embossed logo texture - premium cosmetic-grade packaging - subtle glossy reflection beneath Bottle should feel: fresh, clinical, high-performance. ✍️ TYPOGRAPHY SYSTEM: MAIN HEADLINE: “STAY COOL.” Typography style: - ultra-bold condensed sans-serif - oversized stacked layout - white + ice-blue typography - ultra-tight spacing - partially hidden behind cooling airflow SECONDARY TEXT: “24H MENTHOL FRESHNESS” BACKGROUND TYPOGRAPHY: Repeated low-opacity words: COOL FRESH ACTIVE CLEAN MENTHOL CONTROL arranged vertically and horizontally inside the background textures 📦 FEATURE INFORMATION STRIP: Bottom premium feature bar: □ ANTI-DANDRUFF □ COOL MENTHOL □ 24H FRESHNESS □ SCALP PROTECTION Minimal modern icon system. 📣 CTA SECTION: BOTTOM LEFT: “NEW HEAD & SHOULDERS COOL MENTHOL” CTA BUTTON: solid white rectangular button TEXT: “TRY NOW” Secondary micro CTA: “Available Online & In Stores” 🌐 WEBSITE + BRAND INFO: BOTTOM CENTER: http://headandshoulders.com BOTTOM MICROTEXT: “ADVANCED SCALP CARE · 2026 EDITION” 🎨 COLOR SYSTEM: PRIMARY: electric blue ice blue white SECONDARY: silver metallic gradients ACCENTS: cool cyan glow highlights Palette should feel: cold, clean, sport-driven, premium FMCG. 💡 LIGHTING SYSTEM: MAIN LIGHT: strong commercial beauty key light RIM LIGHT: icy blue edge highlights around model + bottle ACCENT LIGHT: cool underglow beneath product ATMOSPHERIC LIGHT: mist catching directional blue lighting REFLECTIONS: sharp cosmetic-grade highlights Lighting should feel: sports-commercial, premium, high-energy. ✨ HYPER DETAILING: - ultra-real condensation droplets - frozen mist particle realism - detailed hair texture - premium packaging reflections - airflow distortion detail - billboard readability maintained - ultra-clean typography edges - high-end FMCG rendering quality 📐 COMPOSITION FLOW: Upper Frame: massive typography dominance Center: model + cooling airflow explosion Lower-right: product hero Lower-left: CTA + features Eye flow: Headline → Cooling Motion → Face → Product → CTA
 Cool Menthol bottle
Placement:
foreground lower-right
Angle:
perfect 3/4 hero perspective
Bottle details:
- hyper-clean white reflections
- metallic blue highlights
- realistic water condensation
- embossed logo texture
- premium cosmetic-grade packaging
- subtle glossy reflection beneath
Bottle should feel:
fresh,
clinical,
high-performance.
✍️ TYPOGRAPHY SYSTEM:
MAIN HEADLINE:
“STAY
COOL.”
Typography style:
- ultra-bold condensed sans-serif
- oversized stacked layout
- white + ice-blue typography
- ultra-tight spacing
- partially hidden behind cooling airflow
SECONDARY TEXT:
“24H MENTHOL FRESHNESS”
BACKGROUND TYPOGRAPHY:
Repeated low-opacity words:
COOL
FRESH
ACTIVE
CLEAN
MENTHOL
CONTROL
arranged vertically and horizontally
inside the background textures
📦 FEATURE INFORMATION STRIP:
Bottom premium feature bar:
□ ANTI-DANDRUFF
□ COOL MENTHOL
□ 24H FRESHNESS
□ SCALP PROTECTION
Minimal modern icon system.
📣 CTA SECTION:
BOTTOM LEFT:
“NEW HEAD & SHOULDERS COOL MENTHOL”
CTA BUTTON:
solid white rectangular button
TEXT:
“TRY NOW”
Secondary micro CTA:
“Available Online & In Stores”
🌐 WEBSITE + BRAND INFO:
BOTTOM CENTER:
http://headandshoulders.com
BOTTOM MICROTEXT:
“ADVANCED SCALP CARE · 2026 EDITION”
🎨 COLOR SYSTEM:
PRIMARY:
electric blue
ice blue
white
SECONDARY:
silver metallic gradients
ACCENTS:
cool cyan glow highlights
Palette should feel:
cold,
clean,
sport-driven,
premium FMCG.
💡 LIGHTING SYSTEM:
MAIN LIGHT:
strong commercial beauty key light
RIM LIGHT:
icy blue edge highlights around model + bottle
ACCENT LIGHT:
cool underglow beneath product
ATMOSPHERIC LIGHT:
mist catching directional blue lighting
REFLECTIONS:
sharp cosmetic-grade highlights
Lighting should feel:
sports-commercial,
premium,
high-energy.
✨ HYPER DETAILING:
- ultra-real condensation droplets
- frozen mist particle realism
- detailed hair texture
- premium packaging reflections
- airflow distortion detail
- billboard readability maintained
- ultra-clean typography edges
- high-end FMCG rendering quality
📐 COMPOSITION FLOW:
Upper Frame:
massive typography dominance
Center:
model + cooling airflow explosion
Lower-right:
product hero
Lower-left:
CTA + features
Eye flow:
Headline → Cooling Motion → Face → Product → CTA 1/4](https://pub-8122b082fe2d4ae2b283d8f04c6c13aa.r2.dev/gallery/reference-1785571672871-1d4e4deb-1d4e4deb-e8f3-43c6-a68a-613cfd9b8056-0.jpg)